This is not really new news:
Yet, 75 percent of women reported that they faced a specific challenge related to fit, and 53 percent of women have never been professionally fitted for a bra. When shopping for a new bra, 63 percent of women reported that comfort was the most important feature they looked for, followed by support (21 percent).
Bra Ownership-- Women own an average of 9 bras, but only wear 6 on a regular basis; the average woman purchased 4 bras in the past year.
Decent Exposure-- 80% of women say they would never go out in public without a bra.-- Over one-third (34%) of women take action to enhance their bra size, with the most common methods being padded (23%) and push-up (22%) bras.